Member-only story
The Web Site Museum
Yes, it exists and tells a piece of our history
I take a stroll in this museum from time to time, I like browsing my old works, that are no longer online and that I could certainly find in the company archive, but so on the web they still seem alive and tend to be cute.
So I see again the giants of e-commerce and the change over time of the structure, colors and fonts becomes clear. When mobile phones didn’t dictate the terms and “responsive” was unthinkable, we read inside these little windows, full of columns and small buttons, with small icons and small photos.
Our way of reading has changed: the last thing we want to do when we are in front of a computer is to slow down, focus on one thing at a time, scroll through a text that is too long and thick. Our time in front of the machine is an active time: we click, we search, we communicate, we share, synthetically and quickly. And perhaps this active time has also changed relationships with people in life without a device.
Let’s go back to our museum. As you move the reference bar, you get closer to our days and things become more normal. But there is also a greater resemblance of the contents, of the images, of the…
